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Are you using your facial serum right?

The basic rules of skincare are well known. Most people are aware of the need to cleanse, tone, and moisturize, and the importance of maintaining a healthy skincare routine. That being said, using all the right products isn’t always enough. The way you apply your favorite skincare product, particularly to the more delicate skin on your face, may impact how effective it is. In this article, we give you a few tips on making sure you’re using your facial serum right and making the most of its benefits.

Obey Your Body Body Care

How to Make the Most Out of Your Serum

Facial serums offer numerous benefits, but simply slathering a serum on your face may not help you achieve all the benefits you want. Several techniques allow the serum to be absorbed better into the skin and ensure that all the active ingredients have a chance to do their work. The following tips will help you achieve all the benefits your serum has to offer.

  1. Choosing the Right Serum
    Yes serum is a good thing, but not all serums are created equal. Seeing results from your skincare routine begins with finding the right products for you. Different types of serum promise different effects. Some serums, such as Obey’s Age-Defying Lifting Serum, specializes in anti-aging and moisturizing effects, while other serums contain active ingredients with a stronger focus on moisturizing and hydration. Ideally, it would be best to get different serums for day and night and specific areas on the face. For example, some serums like Obey’s Red Vitality Eye Serum or Eye-Contour Serum Concentrate are explicitly made for treating the eye area.

  2. Cleanse Before Applying

While this tip is well-known, its importance is by no means exaggerated. Cleansing, particularly with warm water, opens up the pores and relaxes the skin, which helps absorb the product better. Obey’s Silky Milk Cleanser and other gentle cleansers open up the pores without damaging the skin, allowing for maximum absorption of the active ingredients in serums to be absorbed.

  1. Apply Right

Simply spreading serum across your face may damage delicate skin, especially around the eyes where the skin is much thinner and more sensitive. The technique behind serum application not only increases its effectiveness but also helps prevent damage. Depending on the ingredients and consistency of your serum, ideal application techniques may vary.

  • Thicker, more viscous serums such as Obey’s Facial-Intensive Serum Concentrate require taking 3-5 drops of serum and warming them in your palms before applying to the face. Thicker serums need to be warmed before application, and rubbing the palms together will ensure distribution across both hands. After this, use gentle, pressing motions to apply the serum to your skin and ensure your cheeks, forehead, nose, and chin are covered.

  • Thinner serums like Obey’s Youth Renewing Face Serum require applying one drop per section of your face. Apply the drop to your finger then rub it into your cheeks, forehead, nose, and chin area, respectively. 

When applying serum, it is essential to always use gentle, upward, sweeping motions to rub the product into the skin. Another crucial point is to allow the serum to be absorbed for 30-60 seconds before applying moisturizer, toner, or other products.


In conclusion, great products are not the only secret to youthful, glowing skin. How you choose to apply your skincare products can make a world of difference. Remaining informed and educated will allow you to continually upgrade your routine and do what’s best for you and your skin.


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